services - consultancy

services - consultancy

Value Chain Building and Development

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Value chain includes all stages from production to consumption but it emphasizes on the creation of products and services according to consumers’ demand rather than producing what can be

1. The role of value chain research:

Value chain includes all stages from production to consumption but it emphasizes on the creation of products and services according to consumers’ demand rather than producing what can be. In addition, the difference of the value chain is that the stakeholders in chain must jointly move from state of competing to together cooperation and having common vision, strategy and objectives to share profit and risks together. A value chain is formed not to meet all the needs of consumers in all market segments but to meet the needs of a group of consumers with specific requirements.

The value chain plays a very important role for agricultural products:

- Improving the profit and sustainability of the stakeholder involved in the formation and development of value chain, particularly care about the livelihood of poor farmers, small producers in difficult areas

- Contributing to policy recommendations in product development in orientation of sustainability and quality

2. Contents of major implementation:

The main contents implemented in research

- Studying, diagnosing and identifying the potential value chain

- Rapid assessment of the value chain

- Researching consumer to develop the basis for the development of quality commodity channels based on consumer preference: through interviewing and tasting.

Main contents of development

- Building and improving the capacity of small farmers through farmer organization model

- Adding more value for the product at the production stage: applying technical protocol ...

- Adding more value for the product at the stage of post harvest: classification, designing, packaging ...

- Promoting products through cooking contest, tasting product, leaflets

- Introduction and commercial promotion of products to retail agents in the luxury market (supermarkets, food stores...)

3. The main methods and tools used:

- Systematical Approach

- Rapid assessment of value chain including focused group for discussion (FGD), interviewing according to by semi-structured questionnaires, open interview according to main issues, field observations.

- Researching consumers through tasting, sensory evaluation.   Besides the interview method which is usual (demand, consumer preferences based on the experience of purchasing, use, selection ...), tasting is one of the methods that can find out the consumers’ preferences based on experience after tasting

4. Implementation capacity:

CASRAD have a specialized department in researching and developing this with experienced experts. In recent years, CASRAD has advised successfully many value chains in different regions with varied products such as Cao Bang Hmong beef, Truong Thinh clean chicken egg in Bac Ninh, Hai Duong Hoa Vang sticky rice, Son La plum, indigenous vegetables in the Northern mountainous areas ... the consultation results contribute to the development of production, improving the product value, improving people's lives, especially small farmers.

 
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